Note: UGC stands for user-generated content!
1. It is a built-in customer review - Well, duh! If your customers are willing to highlight your products or services in their social posts, they are evidently a happy buyer! Also, you can build a sense of community and appreciation by showcasing your happy customers in your social content strategy.
2. It helps supplement social content - UGC is especially valuable if you are struggling to release quality content regularly. Using targeted tactics to increase the influx of UGC, all you need is someone on the other end of the social platform to receive and redistribute the content!
3. It can connect your brand to relevant influencers - Once you start inviting your audience to submit their own content, you open a can of dog treats that is hard to close! If done right, brand ambassadors will want to collab and thus quickly connect you to a potentially new segment of your target audience.
4. It will boost your overall engagement - Variety is the spice of life... and social content. As your variety of content ( & tags, locations, captions, and hashtags) continues to expand, as will your overall content engagement. The more the merrier!